Lyn Savage is an Optician.
Lyn Savage lives in the cosy market town of Ulverston, Cumbria.
She has a passion for working with children, and helping them to maintain healthy eyes.
Lyn keeps right up to date with latest findings in the optometry world.
She recently visited several primary schools throughout Cumbria. She spent time with the children to test their eyesight, talk to them about their vision, and help them with their reading.
Help them with their reading?
You see, Lyn Savage recently read a new book with new findings that relate reading difficulties to impaired eyesight.
With the latest findings in the book, Vision and Reading Difficulties, parents are now being encouraged to take their child to an optician if they are struggling to read.
Many parents simply think their child will grow out of it, pick it up eventually, or must have something wrong with them.
A good check up with a professional, like Lyn Savage, and some worthy advice later, and your child may well be able to start reading.
Please visit her website, and get in touch with Lyn Savage with any concerns you may have about your child’s reading difficulties.
Click Here!
Thursday, May 13, 2010
Monday, April 12, 2010
Want to be a copywriter?
You want to be a copywriter…
You are probably just starting out, and want to know how to write genuinely compelling and effective copy that actually does its job. (Whatever that job may be – copywriting isn’t just about selling.)
Before you jump in at the deep end and learn how to write the text, you need to be sure you have the attributes to become a top copywriter.
Writing Skills
Plain and obvious. Or so you might think…
The beauty of copywriting is you don’t need to be a literary genius. You don’t need to have an English degree.
Writing copy is all about engaging the reader, putting yourself in the readers’ shoes, and writing as the customers speak.
While you should be aware of correct grammar – it can sometimes be a sin to obey it in copywriting.
Imagination
You don’t need to be a literary genius and you don’t need to be a ‘creative writer’.
Long, waffling descriptions is an absolute no no for copywriters. Short, simple and concise is the key.
But you do need an active imagination. Think of breakfast cereals. Quite a mundane product to sell. But if you watch the TV, you’ll note that good copywriters are always coming up with new, inventive ways to advertise breakfast cereals.
A businesslike approach
Most, if not all, of your clients will be business people – often in senior positions. They want to know they can trust you with their business, and rely on you to generate sales.
The last thing they want from a copywriter is someone who is going to give them a headache. You must be professional at all times.
Attention to detail
Journalists have the pleasure of sub-editors. Freelance copywriters don’t. You are the producer, designer, writer and editor of your own work.
Self motivation
Especially important if you are freelance. Hard work and self motivation are inevitably rewarded.
Although you don't have a boss (as such) standing over you, telling you to work harder and work faster – you still need to put the hours in and stick to deadlines.
Easygoing temperament
Like ghostwriting, copywriting is all about suppressing your own ego.
The customer is always right – even when they are obviously wrong.
You client is your customer. Your client pays your wages. Don’t risk falling out or arguing with your wage-payer because you disagree with his/her approach.
Listening and questioning skills
On average, you’ll get around 15 minutes worth of brief from your client. You need to know exactly what is required of you. Do not be afraid to repeat questions and do not be afraid to ask as many questions as you like.
The more questions you ask, the more detailed your brief, the better your copy. The more questions you ask, the more enthusiasm this shows to your client. This can help towards gaining future work from them.
Adaptability
You need to be versatile. You need to be able to write about anything. If you narrow down your topics too much, you risk your copy becoming trite and predictable.
You also narrow down your chances of finding regular work.
Persuasiveness
Not just to convince potential clients that you are the copywriter they need, but if there is one key feature of copywriting it is this:
The goal of a copywriter is to influence a reader to change their attitude or behaviour.
Can you persuade someone to buy a product? Change political party? Apply for a job? Stop smoking?
People skills
You need to be sociable and a ‘people person’.
You may be working for a mechanic one week and the director of a multinational blue-chip organisation the next. You need to be able to talk with them in their language.
People buy from people they like. At any stage of the spectrum.
You need to be able to prove to potential clients that you understand them and understand what makes their business tick.
So there you have it; the skills to be a pro copywriter.
Do you have the necessary skills?
Well, that doesn’t really matter. The more important point – are you willing to work at these skills? If the answer is ‘yes’: enjoy your career as a successful freelance copywriter.
Writing For England
www.writing-for-england.co.uk
You are probably just starting out, and want to know how to write genuinely compelling and effective copy that actually does its job. (Whatever that job may be – copywriting isn’t just about selling.)
Before you jump in at the deep end and learn how to write the text, you need to be sure you have the attributes to become a top copywriter.
Writing Skills
Plain and obvious. Or so you might think…
The beauty of copywriting is you don’t need to be a literary genius. You don’t need to have an English degree.
Writing copy is all about engaging the reader, putting yourself in the readers’ shoes, and writing as the customers speak.
While you should be aware of correct grammar – it can sometimes be a sin to obey it in copywriting.
Imagination
You don’t need to be a literary genius and you don’t need to be a ‘creative writer’.
Long, waffling descriptions is an absolute no no for copywriters. Short, simple and concise is the key.
But you do need an active imagination. Think of breakfast cereals. Quite a mundane product to sell. But if you watch the TV, you’ll note that good copywriters are always coming up with new, inventive ways to advertise breakfast cereals.
A businesslike approach
Most, if not all, of your clients will be business people – often in senior positions. They want to know they can trust you with their business, and rely on you to generate sales.
The last thing they want from a copywriter is someone who is going to give them a headache. You must be professional at all times.
Attention to detail
Journalists have the pleasure of sub-editors. Freelance copywriters don’t. You are the producer, designer, writer and editor of your own work.
Self motivation
Especially important if you are freelance. Hard work and self motivation are inevitably rewarded.
Although you don't have a boss (as such) standing over you, telling you to work harder and work faster – you still need to put the hours in and stick to deadlines.
Easygoing temperament
Like ghostwriting, copywriting is all about suppressing your own ego.
The customer is always right – even when they are obviously wrong.
You client is your customer. Your client pays your wages. Don’t risk falling out or arguing with your wage-payer because you disagree with his/her approach.
Listening and questioning skills
On average, you’ll get around 15 minutes worth of brief from your client. You need to know exactly what is required of you. Do not be afraid to repeat questions and do not be afraid to ask as many questions as you like.
The more questions you ask, the more detailed your brief, the better your copy. The more questions you ask, the more enthusiasm this shows to your client. This can help towards gaining future work from them.
Adaptability
You need to be versatile. You need to be able to write about anything. If you narrow down your topics too much, you risk your copy becoming trite and predictable.
You also narrow down your chances of finding regular work.
Persuasiveness
Not just to convince potential clients that you are the copywriter they need, but if there is one key feature of copywriting it is this:
The goal of a copywriter is to influence a reader to change their attitude or behaviour.
Can you persuade someone to buy a product? Change political party? Apply for a job? Stop smoking?
People skills
You need to be sociable and a ‘people person’.
You may be working for a mechanic one week and the director of a multinational blue-chip organisation the next. You need to be able to talk with them in their language.
People buy from people they like. At any stage of the spectrum.
You need to be able to prove to potential clients that you understand them and understand what makes their business tick.
So there you have it; the skills to be a pro copywriter.
Do you have the necessary skills?
Well, that doesn’t really matter. The more important point – are you willing to work at these skills? If the answer is ‘yes’: enjoy your career as a successful freelance copywriter.
Writing For England
www.writing-for-england.co.uk
Tuesday, April 6, 2010
Advice for the Unemployed Grad
I’ve learned a valuable lesson over the last few months.
In fact, I’ve learned quite a few.
I was no doubt in the vast majority when at school and when at college. I was bright, but never had any real ambition. There were things I wanted to do, places I wanted to go and people I wanted to meet – but career-wise?
Nothing really stood out on its tiptoes.
I coasted through exams and partied my way through university – never thinking any further ahead than the next day.
People used to always ask what I wanted to be when I’m older.
“Dunno”, would be the usual reply.
I suppose I always saw myself in a traditional 9-5 job, get up for work in the morning, come home in the evening and enjoy my weekend.
That was all I knew.
My dad had done it, my brother had done it, my uncles had done it…
I was no different.
Then came the luckiest break of my life…
…unemployment.
I was one of 47,000 unemployed graduates in the UK in 2009.
Where was my 9-5 office job that I thought I’d end up in?
Wait…
…I found myself having to actually work in order to find work.
Out of nowhere came a passion and a desire to find employment that I never knew I had.
But what was it I was looking for? A job? Money? Happiness?
This made me stop, and think to myself:
What do I actually want out of life?
Do I want to travel the world?
Do I want to be a family man?
Do I want a traditional 9-5 job?
The fact is; I came to realise that money really isn’t everything.
Rather than finding a mundane job so I can pay the bills and do what I want to do in my spare time – why not decide what I want to achieve, and then aim for that?
I wanted to write. I wanted to work in my own time, and be my own boss.
So, who cares if I’m making slightly less money – I’m doing what I love.
Would you rather enjoy yourself at work every single day, or trudge through a job you hate for 40 hours a week, only to earn a few measly pennies more?
What’s my point?
Ask yourself what you want out of life.
Don’t jump into a job because it gives you money.
You want the extra money so you can afford to do the things you love, right?
What do you love?
Do you love cruises?
Why not work on a cruise? Then you get PAID for doing what you love… every single day.
Do you spend your extra money on books?
Become a writer! Work in a book store! Work with authors!
Do what you love and you will be happy.
That’s the goal, isn’t it?
In fact, I’ve learned quite a few.
I was no doubt in the vast majority when at school and when at college. I was bright, but never had any real ambition. There were things I wanted to do, places I wanted to go and people I wanted to meet – but career-wise?
Nothing really stood out on its tiptoes.
I coasted through exams and partied my way through university – never thinking any further ahead than the next day.
People used to always ask what I wanted to be when I’m older.
“Dunno”, would be the usual reply.
I suppose I always saw myself in a traditional 9-5 job, get up for work in the morning, come home in the evening and enjoy my weekend.
That was all I knew.
My dad had done it, my brother had done it, my uncles had done it…
I was no different.
Then came the luckiest break of my life…
…unemployment.
I was one of 47,000 unemployed graduates in the UK in 2009.
Where was my 9-5 office job that I thought I’d end up in?
Wait…
…I found myself having to actually work in order to find work.
Out of nowhere came a passion and a desire to find employment that I never knew I had.
But what was it I was looking for? A job? Money? Happiness?
This made me stop, and think to myself:
What do I actually want out of life?
Do I want to travel the world?
Do I want to be a family man?
Do I want a traditional 9-5 job?
The fact is; I came to realise that money really isn’t everything.
Rather than finding a mundane job so I can pay the bills and do what I want to do in my spare time – why not decide what I want to achieve, and then aim for that?
I wanted to write. I wanted to work in my own time, and be my own boss.
So, who cares if I’m making slightly less money – I’m doing what I love.
Would you rather enjoy yourself at work every single day, or trudge through a job you hate for 40 hours a week, only to earn a few measly pennies more?
What’s my point?
Ask yourself what you want out of life.
Don’t jump into a job because it gives you money.
You want the extra money so you can afford to do the things you love, right?
What do you love?
Do you love cruises?
Why not work on a cruise? Then you get PAID for doing what you love… every single day.
Do you spend your extra money on books?
Become a writer! Work in a book store! Work with authors!
Do what you love and you will be happy.
That’s the goal, isn’t it?
Saturday, March 27, 2010
Why He is the World's Best Internet Marketer
Frank Kern is a Genius.
I dare you to contest that.
As far as internet marketing goes, you will go a long way to finding a mind so pure, so brilliant and so effective.
They say that content is king – Frank Kern is King Content.
As far as copywriting goes, you will go a long way to finding anybody better than Frank.
So who is Frank Kern? What does he do? And more importantly – what will he do for me?
Frank Kern is probably the greatest internet marketer around. He’s one of those guy’s who rakes in boat-loads of cash at the click of a finger, a sip of a beer or on a ride on a wave. Yep, Frank is also a pro surfer. I read somewhere that he looks like someone who still lives in his parents’ basement: that he has to drag himself away from his Xbox to do a couple hours work.
But don’t be fooled – Frank Kern is clever. Really clever.
One step ahead of the game at all times.
He knows what a customer wants long before they even know themselves. Using outrageously brilliant copywriting techniques (or ‘mind control techniques’ if you’d prefer), Frank can tell a customer what it is they want and what it is they need – and he’ll give it to them. For FREE. And he’s made millions of dollars doing this.
Weird, huh?
In March 2010, Frank Kern set out to show the world exactly how he does this. The guy’s got so much cash; he now feels the necessity to tell others how to take their share.
The guy’s a genius.
Ethical? Yes.
Helpful? Yes.
Friendly? Yes.
A genius who is always one giant step ahead of everybody else, who makes tons of money by giving away FREE products, and is about to have sales sky-rocket by telling everybody else his secrets and techniques? Yes. Yes. Yes.
Here’s how he’s doing it - :
Customers = Sales
Sales = Money
Money = Happiness
We all want to reach the point of Happiness. That’s why we get out of bed in the morning, that’s why we go to the office everyday, that’s why we brush our teeth and wash our hair. We all want to be happy.
To get to this point, we need money. Why do we go to work? We want money. What do we strive for? More money.
How do we get more money? Sales.
How do we make sales? Through customers.
So, logic tells us that in order to be happy (the ultimate goal), we have to make more money, make more sales and get more customers.
Eureka moment for Frank Kern.
He decided his whole philosophy for internet marketing was going to be based on customers – how to keep hold of the ones he’s got, and how to grab hold of the ones he hasn’t got. Pretty simplistic, but it’s amazing how many internet marketers still focus on themselves rather than their customers.
More customers – more sales – more money – happiness – repeat customers – new customers – and it goes on and on.
So Frank set out to reach as many people as possible, and turn them into customers. He pinpointed email marketing as the key. To achieve his ultimate goals for success, he had to get hold of as many email addresses as possible.
This would mean as many potential customers as possible. As we already know, Frank is the master of copywriting and email marketing. Once he has hold of somebody’s email address, he can work his magic to transform them into a customer – a paying customer.
Frank has long worked in Joint Venture Partnerships. He understands the power of people. By working with and collaborating with other people, everybody can achieve common goals.
Every person that Frank has had a partnership with has lead him towards more contacts. More sales. More money. Viral marketing.
Therefore, Frank set out to form Joint Venture Partnerships not just with big companies and already successful internet marketers, but with everybody – his customers.
Frank released a video, to his already huge mailing list, called Core Influence. Frank declared Core Influence to be the single most successful video that he has ever produced. Big-paying customers had raved about how Core Influence had changed their lives for the better. And now Frank decided to give away the video for free.
“In order to receive the video – just insert your email address into the box below and I’ll email your unique link to the video.”
Step 1 – brilliant. This simply worked in the same way as most of his campaigns had in the past. The majority of his already trustworthy followers would sign up, so would a few new customers, and most importantly (for Frank – find out why very soon), the big internet marketers who want to keep an eye on what he’s up to.
Once a link arrived and the people had access to the video, they would be given access to a FREE 2-hour long lecture on sales, mailings and marketing. A fascinating video worth its weight in gold.
Viewers were also given a unique code. An affiliate link.
Frank states in the video that when you refer 10 people to Core Influence, using your unique code, you will be given exclusive access to Core Influence 2.
Core Influence is a fantastic video – but it has been used for years, and by lots of people. Lots of people who are now using the same tricks and techniques. If you get access to Core Influence 2, however, you will be treated to a brand new video, recently updated that no one else has seen.
Very appealing.
So, as you’d expect, the people went mad. Everybody was spraying their affiliate links all over the internet. Websites, Twitter, Blogs, Facebook statuses you name it…and of course, more and more people were receiving their desired 10 referrals.
And so, more and more people were gaining access to Core Influence 2.
Step 2 – who’s a clever boy?
Reading this right now, you no doubt fall under one of two sets of people: The referrer or the referred.
Either you were one of those who signed up to Core Influence and encouraged others to do the same (via your affiliate link), or you were encouraged by another.
Either way, Frank Kern now has your email address.
Everyone that signed up in the first instance gave Frank their email address. Everyone that was referred by an affiliate also had to give their email address – to Frank Kern.
To be frank, Frank Kern is a genius.
Are you starting to see it yet?
The big internet marketers created pages on their well optimized websites – check out Ewan Chia and Ryan Deiss. They advertised Core Influence to thousands of their followers in the hope that 10 people would sign up. Naturally, more and more signed up – and Frank Kern was granted access to the single most important thing in an internet marketer’s possession – their mailing lists.
18 months preparation for four days work.
Back to your Xbox now Frank.
Genius.
But the best part of Frank’s plan is this:
He’s saturated the market. Take a look at how he advertised/marketed his Mass Control video, the layout and format of his emails and the introduction of Bonuses and FREE gifts as a way of persuading people to give away their email addresses.
Now everyone is copying it! The lack of an introduction in emails (no ‘hi’, ‘howdy’ or ‘hey’), the short, split up sentences, the bonuses and FREE gifts, the closure of ‘talk soon’ and the final ‘P.S.’. And the best part of all – all the while, without even knowing it, they are advertising Frank Kern.
They are telling people to visit his websites and sign up to his videos – and all Frank is doing is showing everyone the same thing – if everyone follows the same principals and techniques – they won’t be unique and they won’t work!
This leaves him to create his own methods of turning people into customers.
Perhaps best of all, with even the big internet marketers following Frank’s techniques, everyone can see where they get their influence from – or who should I say.
Frank Kern. That’s who.
Adam and Jit, Jeremy Schoemaker, Tellman Knudson…they’re all at it.
So what can we learn from this?
Implementing a marketing campaign strategy is essential. The rumour mill has it that Frank took 18 months to put this campaign together. And it has paid off dividends. From Frank Kern’s Four Day Cash Machine to his List Control, Frank has us eating out of the palm of his hand.
And that’s why he rakes in boat-loads of cash at the click of a finger, a sip of a beer or on the ride on a wave.
I dare you to contest that.
As far as internet marketing goes, you will go a long way to finding a mind so pure, so brilliant and so effective.
They say that content is king – Frank Kern is King Content.
As far as copywriting goes, you will go a long way to finding anybody better than Frank.
So who is Frank Kern? What does he do? And more importantly – what will he do for me?
Frank Kern is probably the greatest internet marketer around. He’s one of those guy’s who rakes in boat-loads of cash at the click of a finger, a sip of a beer or on a ride on a wave. Yep, Frank is also a pro surfer. I read somewhere that he looks like someone who still lives in his parents’ basement: that he has to drag himself away from his Xbox to do a couple hours work.
But don’t be fooled – Frank Kern is clever. Really clever.
One step ahead of the game at all times.
He knows what a customer wants long before they even know themselves. Using outrageously brilliant copywriting techniques (or ‘mind control techniques’ if you’d prefer), Frank can tell a customer what it is they want and what it is they need – and he’ll give it to them. For FREE. And he’s made millions of dollars doing this.
Weird, huh?
In March 2010, Frank Kern set out to show the world exactly how he does this. The guy’s got so much cash; he now feels the necessity to tell others how to take their share.
The guy’s a genius.
Ethical? Yes.
Helpful? Yes.
Friendly? Yes.
A genius who is always one giant step ahead of everybody else, who makes tons of money by giving away FREE products, and is about to have sales sky-rocket by telling everybody else his secrets and techniques? Yes. Yes. Yes.
Here’s how he’s doing it - :
Customers = Sales
Sales = Money
Money = Happiness
We all want to reach the point of Happiness. That’s why we get out of bed in the morning, that’s why we go to the office everyday, that’s why we brush our teeth and wash our hair. We all want to be happy.
To get to this point, we need money. Why do we go to work? We want money. What do we strive for? More money.
How do we get more money? Sales.
How do we make sales? Through customers.
So, logic tells us that in order to be happy (the ultimate goal), we have to make more money, make more sales and get more customers.
Eureka moment for Frank Kern.
He decided his whole philosophy for internet marketing was going to be based on customers – how to keep hold of the ones he’s got, and how to grab hold of the ones he hasn’t got. Pretty simplistic, but it’s amazing how many internet marketers still focus on themselves rather than their customers.
More customers – more sales – more money – happiness – repeat customers – new customers – and it goes on and on.
So Frank set out to reach as many people as possible, and turn them into customers. He pinpointed email marketing as the key. To achieve his ultimate goals for success, he had to get hold of as many email addresses as possible.
This would mean as many potential customers as possible. As we already know, Frank is the master of copywriting and email marketing. Once he has hold of somebody’s email address, he can work his magic to transform them into a customer – a paying customer.
Frank has long worked in Joint Venture Partnerships. He understands the power of people. By working with and collaborating with other people, everybody can achieve common goals.
Every person that Frank has had a partnership with has lead him towards more contacts. More sales. More money. Viral marketing.
Therefore, Frank set out to form Joint Venture Partnerships not just with big companies and already successful internet marketers, but with everybody – his customers.
Frank released a video, to his already huge mailing list, called Core Influence. Frank declared Core Influence to be the single most successful video that he has ever produced. Big-paying customers had raved about how Core Influence had changed their lives for the better. And now Frank decided to give away the video for free.
“In order to receive the video – just insert your email address into the box below and I’ll email your unique link to the video.”
Step 1 – brilliant. This simply worked in the same way as most of his campaigns had in the past. The majority of his already trustworthy followers would sign up, so would a few new customers, and most importantly (for Frank – find out why very soon), the big internet marketers who want to keep an eye on what he’s up to.
Once a link arrived and the people had access to the video, they would be given access to a FREE 2-hour long lecture on sales, mailings and marketing. A fascinating video worth its weight in gold.
Viewers were also given a unique code. An affiliate link.
Frank states in the video that when you refer 10 people to Core Influence, using your unique code, you will be given exclusive access to Core Influence 2.
Core Influence is a fantastic video – but it has been used for years, and by lots of people. Lots of people who are now using the same tricks and techniques. If you get access to Core Influence 2, however, you will be treated to a brand new video, recently updated that no one else has seen.
Very appealing.
So, as you’d expect, the people went mad. Everybody was spraying their affiliate links all over the internet. Websites, Twitter, Blogs, Facebook statuses you name it…and of course, more and more people were receiving their desired 10 referrals.
And so, more and more people were gaining access to Core Influence 2.
Step 2 – who’s a clever boy?
Reading this right now, you no doubt fall under one of two sets of people: The referrer or the referred.
Either you were one of those who signed up to Core Influence and encouraged others to do the same (via your affiliate link), or you were encouraged by another.
Either way, Frank Kern now has your email address.
Everyone that signed up in the first instance gave Frank their email address. Everyone that was referred by an affiliate also had to give their email address – to Frank Kern.
To be frank, Frank Kern is a genius.
Are you starting to see it yet?
The big internet marketers created pages on their well optimized websites – check out Ewan Chia and Ryan Deiss. They advertised Core Influence to thousands of their followers in the hope that 10 people would sign up. Naturally, more and more signed up – and Frank Kern was granted access to the single most important thing in an internet marketer’s possession – their mailing lists.
18 months preparation for four days work.
Back to your Xbox now Frank.
Genius.
But the best part of Frank’s plan is this:
He’s saturated the market. Take a look at how he advertised/marketed his Mass Control video, the layout and format of his emails and the introduction of Bonuses and FREE gifts as a way of persuading people to give away their email addresses.
Now everyone is copying it! The lack of an introduction in emails (no ‘hi’, ‘howdy’ or ‘hey’), the short, split up sentences, the bonuses and FREE gifts, the closure of ‘talk soon’ and the final ‘P.S.’. And the best part of all – all the while, without even knowing it, they are advertising Frank Kern.
They are telling people to visit his websites and sign up to his videos – and all Frank is doing is showing everyone the same thing – if everyone follows the same principals and techniques – they won’t be unique and they won’t work!
This leaves him to create his own methods of turning people into customers.
Perhaps best of all, with even the big internet marketers following Frank’s techniques, everyone can see where they get their influence from – or who should I say.
Frank Kern. That’s who.
Adam and Jit, Jeremy Schoemaker, Tellman Knudson…they’re all at it.
So what can we learn from this?
Implementing a marketing campaign strategy is essential. The rumour mill has it that Frank took 18 months to put this campaign together. And it has paid off dividends. From Frank Kern’s Four Day Cash Machine to his List Control, Frank has us eating out of the palm of his hand.
And that’s why he rakes in boat-loads of cash at the click of a finger, a sip of a beer or on the ride on a wave.
Tuesday, March 23, 2010
New Findings for Children with Reading Difficulties
A growing number of parents and teaching professionals are turning to eye practitioners when their children have difficulty reading.
Visual problems associated with reading difficulties are discussed in a new book which has been developed by three of the country’s leading eye experts.
Vision and Reading Difficulties has been written primarily for eye care professionals, to help them stay up to date with the new developments.
The book not only addresses the problems, but also comes up with a clinical protocol that can be used to identify and treat these conditions.
The findings have been of particular significance to Ulverston Optometrist Lyn Savage. Lyn Savage Opticians celebrated its 25th Anniversary last year, and Mrs Savage continues to develop her knowledge of the industry.
Mrs Savage, based on Market Street, prides on providing first-class vision care for the entire family. Mrs Savage is now keen to meet children with reading difficulties, to see if there is a visual problem that she can diagnose and treat.
She has recently visited Pennybridge, Leven Valley and Broughton Primary schools to talk with children about their eyesight.
The new findings focus on those people who have vision concerns with reading, though do not have eye diseases or low vision, the visual problems that are most often associated with reading difficulties.
Vision and Reading Difficulties points out early on: “There has been increasing evidence in recent years of visual factors contributing to reading difficulties…”
With a strong interest in these visual factors, Bruce Evans, Director of Research at the Institute of Optometry, said: “We felt there was a need for a book for eye care professionals that would give them the background on which visual problems may be contributing to reading difficulties, how they can detect those problems and what they can do about them when they find them.”
A discussion with Mr Evans and the authors is available to view on the Association of Optometrists website. Vision and Reading Difficulties is also available from the OT Bookshop.
Lyn Savage will be happy to speak to anyone who would like further information on the subject.
Visual problems associated with reading difficulties are discussed in a new book which has been developed by three of the country’s leading eye experts.
Vision and Reading Difficulties has been written primarily for eye care professionals, to help them stay up to date with the new developments.
The book not only addresses the problems, but also comes up with a clinical protocol that can be used to identify and treat these conditions.
The findings have been of particular significance to Ulverston Optometrist Lyn Savage. Lyn Savage Opticians celebrated its 25th Anniversary last year, and Mrs Savage continues to develop her knowledge of the industry.
Mrs Savage, based on Market Street, prides on providing first-class vision care for the entire family. Mrs Savage is now keen to meet children with reading difficulties, to see if there is a visual problem that she can diagnose and treat.
She has recently visited Pennybridge, Leven Valley and Broughton Primary schools to talk with children about their eyesight.
The new findings focus on those people who have vision concerns with reading, though do not have eye diseases or low vision, the visual problems that are most often associated with reading difficulties.
Vision and Reading Difficulties points out early on: “There has been increasing evidence in recent years of visual factors contributing to reading difficulties…”
With a strong interest in these visual factors, Bruce Evans, Director of Research at the Institute of Optometry, said: “We felt there was a need for a book for eye care professionals that would give them the background on which visual problems may be contributing to reading difficulties, how they can detect those problems and what they can do about them when they find them.”
A discussion with Mr Evans and the authors is available to view on the Association of Optometrists website. Vision and Reading Difficulties is also available from the OT Bookshop.
Lyn Savage will be happy to speak to anyone who would like further information on the subject.
Monday, March 22, 2010
Go Barrow website
Go Barrow is the ultimate Business Directory for Barrow-in-Furness!
Run by Paul Moore and Ben Tyson - Go Barrow is the 'go-to site' for ALL the information you could need about modern Barrow.
WE NEED BUSINESSES
Yes - we are in the process of a complete overhaul of the existing website. We want our local businesses to strengthen their customer bases, increase sales and make more money.
That’s our goal…how can you help us achieve this?
We need our pages BULGING with information on all of the Independent businesses in Barrow.
So if you are a local business owner in Barrow - get in touch with either Paul or Ben, and we'll feature you on Barrow's favourite website!
PEOPLE OF BARROW - WE NEED YOU!
Go Barrow isn't just for businesses. Oh, no...we want to hear from local bands, sports clubs and activity groups!
Barrow-in-Furness is a beautiful part of the world - the land that defines 'Hidden Gems'.
But what makes Barrow, Barrow, is the people! We're currently looking for local bands to interview and place on our upcoming Music Scene in Barrow page!
Barrow Sports Clubs - we want training times, contact details and all other information about you. We'll invite a whole new host of members to your club!
SOCIAL MEDIA
AND finally...we understand the VITAL importance of using Social Media in today’s modern world of Business and Marketing. In fact, we'd consider ourselves experts on the subject. We work alongside numerous local business owners, showing them how to use social networking websites such as Twitter and Facebook to gain new customers.
If you'd like more info on this..please give Ben a call: 07920 409 158
We look forward to hearing from You!
Run by Paul Moore and Ben Tyson - Go Barrow is the 'go-to site' for ALL the information you could need about modern Barrow.
WE NEED BUSINESSES
Yes - we are in the process of a complete overhaul of the existing website. We want our local businesses to strengthen their customer bases, increase sales and make more money.
That’s our goal…how can you help us achieve this?
We need our pages BULGING with information on all of the Independent businesses in Barrow.
So if you are a local business owner in Barrow - get in touch with either Paul or Ben, and we'll feature you on Barrow's favourite website!
PEOPLE OF BARROW - WE NEED YOU!
Go Barrow isn't just for businesses. Oh, no...we want to hear from local bands, sports clubs and activity groups!
Barrow-in-Furness is a beautiful part of the world - the land that defines 'Hidden Gems'.
But what makes Barrow, Barrow, is the people! We're currently looking for local bands to interview and place on our upcoming Music Scene in Barrow page!
Barrow Sports Clubs - we want training times, contact details and all other information about you. We'll invite a whole new host of members to your club!
SOCIAL MEDIA
AND finally...we understand the VITAL importance of using Social Media in today’s modern world of Business and Marketing. In fact, we'd consider ourselves experts on the subject. We work alongside numerous local business owners, showing them how to use social networking websites such as Twitter and Facebook to gain new customers.
If you'd like more info on this..please give Ben a call: 07920 409 158
We look forward to hearing from You!
Friday, March 19, 2010
What would you do with 140 characters?
I suppose you could discuss business ideas with them?
World Cup is just around the corner – how about a natter about England’s chances?
Find out how tall your followers really are?
I can’t wait to find out what interesting stories @northwestscenes has dug up in the last month.
Last time I met @kayhebbourn, she was telling me about an unbelievable new business opportunity.
Are you coming to Britain’s most exciting Tweet Up next Tuesday?
If you enjoy a Tweet now and again, come along to 140 Characters – the UK’s largest ever Tweet Up.
Meet Twitter followers from all over the country.
Enjoy the evening.
Make valuable contacts.
Meet 140 characters.
The Mill, Ulverston. Tuesday 23 March 2010. 5pm
RSVP here:
http://twtvite.com/qj8r20
See you at the party!
World Cup is just around the corner – how about a natter about England’s chances?
Find out how tall your followers really are?
I can’t wait to find out what interesting stories @northwestscenes has dug up in the last month.
Last time I met @kayhebbourn, she was telling me about an unbelievable new business opportunity.
Are you coming to Britain’s most exciting Tweet Up next Tuesday?
If you enjoy a Tweet now and again, come along to 140 Characters – the UK’s largest ever Tweet Up.
Meet Twitter followers from all over the country.
Enjoy the evening.
Make valuable contacts.
Meet 140 characters.
The Mill, Ulverston. Tuesday 23 March 2010. 5pm
RSVP here:
http://twtvite.com/qj8r20
See you at the party!
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